Everything runs on 11:48 Eastern. That is the whole clock.
- Monday, 11:48 PM — the dice roll on stage in Atlanta. That is your prompt, and the week starts.
- The next seven days — you make the film.
- Monday, 11:48 AM — the deadline. One deadline for everyone, in the room or online.
- 11:48 AM to 11:48 PM — a twelve-hour window to swap your link or fix your credits. No new entries.
- Monday, 11:48 PM — the week turns over. Last week’s films all go public at once, YouTube links lock, and the next prompt drops.
Miss the morning deadline and your film does not count for that week.